White | Thompson - Marketing as a Business Strategy®





Expertise / Creative & Tactical Services

Our Approach | Creative & Tactical Services | Consulting Services | Healthcare | Client Experience



Advertising
Promoting your brand and building consumer loyalty through a variety of effective vehicles.

  • Television
  • Radio
  • Print
  • Out-of-home
  • Web

Direct Marketing
Incorporating one-to-one messages that resonate with the individual.

  • Direct mail/E-mail
  • Telemarketing
  • Direct response TV


Interactive
Maximizing your on-line presence.

  • Website audit
  • Website design
  • Content development


Media
Strengthening your market presence and increasing message reach.

  • Research
  • Planning
  • Negotiation
  • Placement

Promotion
Special opportunities to gain new consumers and build loyalty with current customers.

  • Limited-time discounts
  • Giveaways
  • Contests
  • Co-promotions



Public Relations
Leveraging and maximizing your overall marketing effort through specialized strategies and unique partnerships.

  • Publicity
  • Media relations
  • Community relations
  • Crisis management


Corporate Communications
Reaching both internal and external audiences.

  • Logo development
  • Identity packages
  • Annual reports
  • Investor communications
  • Custom publishing

Environment
Selling with on-site opportunities.

  • Collateral
  • Point-of-purchase
  • Packaging
  • Signage

Sponsorships & Events
Unique ways to reach customers and make your brand presence known.

  • Grand openings
  • Annual or anniversary events
  • Organizational or event sponsorship
  • Special programming


Following the execution of any or all of these communications vehicles, Post-Analysis can help measure message reach and effectiveness.